NEW YORK, NY, November 15, 2024 – The Money Management Institute (MMI) is pleased to announce that it has been recognized with a Silver award in the esteemed 2024 Summit Creative Award competition, which celebrates outstanding achievement in creative excellence. MMI’s Thrive complete branding campaign was selected from among 3,700 entries, showcasing MMI’s commitment to creative innovation.
The Thrive branding campaign, designed by Eric Benoit, Assistant Vice President and Graphic Designer at MMI, will be spotlighted on the Summit Awards website. A trophy recognizing this achievement will also be displayed in MMI’s Manhattan office.
Robbie Cannon, Head of MMI’s EAM Thrive Initiative and Co-Founder and Board Member of Horizon Investments, praised the collaborative effort behind Thrive’s success: “We are constantly pushing the boundaries of creativity to deliver outstanding results. This award reflects our dedication to excellence and innovative thinking.”
Now in its 30th year, the Summit Creative Award recognizes exceptional creative work produced by agencies and in-house creative teams across the globe with limited annual billings (under $40 million). This year’s panel of international judges, representing over a dozen countries across five continents, evaluated entries based on inventive concepts, compelling executions, and effective communication strategies.
"The Summit Creative Award celebrates creativity in all its forms, and we are proud to honor the achievements of firms like MMI, whose work sets the standard for excellence in the industry," states Jocelyn Luciano, Managing Director, Summit International Awards.
This year’s competition featured entries from 27 countries, including Australia, Brazil, Japan, South Africa, the United States, and many others.
Earlier this year, the Thrive brand also received an honorable mention from the prestigious Graphis 2025 International Design Awards.
About Summit Awards: Founded in 1994, the Summit Awards organization hosts three international competitions annually: the Summit Creative Award, the Summit Marketing Effectiveness Award, and the Summit Emerging Media Award. For more information, visit www.summitawards.com.
About Thrive: The Thrive initiative was introduced by the Money Management Institute (MMI) in 2024 to serve the unique needs of emerging asset managers. The initiative provides support through essential tools, industry insights, curated content, and exclusive access to industry sponsors to promote the growth and success of emerging asset managers.
About the Money Management Institute (MMI): Established in 1997, the Money Management Institute (MMI) is the industry association representing financial services firms that provide financial advice and investment advisory solutions to investors. Through conferences, educational resources, and thought leadership, MMI facilitates peer-to-peer connections, fosters industry knowledge and professionalism, and supports the development of the next generation of industry leadership. MMI member firms are dedicated to helping individual and institutional investors, at every level of assets, plan for and fulfill their financial goals. For more information, visit www.MMInst.org.
Media Contact:
Kelly Caporale, Money Management Institute, kcaporale@mminst.org, (646) 868-8514
