MMI Webinar: What Drives Active ETF Launch Success
December 03 , 2026
1:00 PM ET
Complimentary admission
Open to MMI members and Non-Members
Press prohibited
CE Credits:
The MMI Webinar: What Drives Active ETF Launch Success is being submitted to the The Investments & Wealth Institute® for CE credits for CIMA®, CPWA®, CIMC®, and RMA® certifications. If credits are approved, the relevant approval code(s) will be shared with attendees after the event.
Overview
Sponsored by ISS Market Intelligence
Launches of new active ETFs continue to shatter historic records. While the flexibility of ETFs has made creating new products easier than ever, achieving meaningful scale is another challenge entirely. Join ISS Market Intelligence for a discussion on what separates successful active ETFs from the broader field. Drawing on proprietary ISS MI data and surveys, Alan Hess, Vice President of U.S. Research at ISS Market Intelligence, will moderate a panel featuring Marc Barrachin, CFA, Global Head of Products at ISS Market Intelligence; Casey Hatch, Global Head of ETF Strategy & Partnerships at AllianceBernstein; and Brad Zucker, CFA, CAIA, FRM, U.S. Head of iShares Product Consulting.
Together, they will explore the product, distribution, and market factors driving growth and share practical insights on advisor demand, ETF adoption trends, and strategies asset managers can use to improve the likelihood of product success.
Introduction
Paul Zettl
Executive Vice President
Chief Programming Officer
MMI
Moderator
Alan Hess
Vice President
U.S. Research
ISS Market Intelligence
Speakers
Marc Barrachin
Global Head of Products
ISS Market Intelligence
Casey Hatch
Global Head of ETF Strategy & Partnerships
AllianceBernstein
Brad Zucker
U.S. Head of iShares Product Consulting
BlackRock
