NEW YORK, NY, September 19, 2024 – The Money Management Institute (MMI) is pleased to announce that its Thrive brand has been awarded an honorable mention in the prestigious Graphis 2025 International Design Awards. The award underscores MMI's commitment to excellence in design and innovation within the financial services industry.
The Thrive brand identity, designed by Eric Benoit, Assistant Vice President and Graphic Designer at MMI, will be spotlighted and archived on the Graphis website. The recognition places MMI among an elite group of honorees, including global brands such as PepsiCo, Neiman Marcus, and Coca-Cola. Thrive, MMI, and Benoit's names will be listed in the 2025 Graphis Design Annual, which is distributed in bookstores worldwide. A formal certificate of recognition will also be displayed in MMI’s Manhattan office.
Robbie Cannon, Head of MMI’s EAM Thrive Initiative and Co-Founder and Board Member of Horizon Investments, praised the collaborative effort behind Thrive’s success: “This recognition from Graphis is a testament to the incredible teamwork and strategic focus that went into creating Thrive. Our goal was to develop a brand that not only stands out in a competitive market but also resonates with our member firms and the industry at large. We are thrilled to see our efforts acknowledged on an international stage.”
Achieving More, Together
The development of the Thrive brand was a collaborative process led by key figures at MMI, including Arlen Oransky, Executive Vice President and Chief Membership Officer, and Kelly Caporale, Executive Vice President and Chief Marketing Officer. Nearly the entire MMI team contributed to the initial strategic and branding discussions, reflecting the organization’s collective dedication to delivering value through exceptional design.
By securing this recognition, MMI enhances its brand awareness and solidifies its reputation as a leader in the financial services industry. As the organization continues to push the boundaries of design and innovation, Thrive’s recognition in the Graphis 2025 International Design Awards marks a significant milestone in MMI’s ongoing journey to provide unparalleled value to its members and the broader industry.
About the Money Management Institute (MMI): Established in 1997, the Money Management Institute (MMI) is the industry association representing financial services firms that provide financial advice and investment advisory solutions to investors. Through conferences, educational resources, and thought leadership, MMI facilitates peer-to-peer connections, fosters industry knowledge and professionalism, and supports the development of the next generation of industry leadership. MMI member firms are dedicated to helping individual and institutional investors, at every level of assets, plan for and fulfill their financial goals. For more information, visit www.MMInst.org.
Media Contact:
Kelly Caporale, Money Management Institute, kcaporale@mminst.org, (646) 868-8514
