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Press Releases

Money Management Institute Launches Thrive Initiative to Empower Emerging Asset Managers

January 9, 2024

NEW YORK, NY, January 9, 2024 – The Money Management Institute (MMI) is proud to announce the launch of its groundbreaking initiative, known as Thrive. This new venture is dedicated to uplifting emerging asset managers with less than $25 billion AUM with the essential tools, support, and insights needed for their success.

MMI recognizes the distinct needs of the emerging asset manager community and has established Thrive to serve as the premier destination for managers seeking support, networking opportunities and specialized content. This effort underscores MMI's commitment to fostering peer-to-peer connections, advancing industry knowledge and professionalism, and supporting the evolution of the investment advisory landscape.

“Through this exciting initiative, we will provide emerging asset managers with a platform to connect, learn, and thrive in the competitive financial services industry, said Arlen Oransky, Executive Vice President and Chief Membership Officer at MMI.

MMI's existing Emerging Asset Manager Community, tailored for firms with less than $25 billion AUM, has been a cornerstone in supporting managers aiming to enhance distribution and gain industry insights. Thrive represents a strategic enhancement to the offerings within the EAM Community, providing an even more comprehensive resource for its members.

Adding to the leadership of Thrive is Robbie Cannon, Founder of Horizon Investments and MMI Board Ambassador. Mr. Cannon brings extensive experience as an emerging asset manager and expressed his excitement about making a significant impact on uplifting the EAM community. "As someone navigating the emerging asset management landscape firsthand, I am thrilled about this new chance to assist these firms in access to market intelligence, staying abreast of emerging trends, and fostering peer discussions – thereby enabling them to thrive in this dynamic and challenging environment," he said.

An official launch event will kick off in New York City on April 17-18, which will feature more details and announcements.

About the Money Management Institute (MMI): Established in 1997, the Money Management Institute (MMI) is the industry association representing financial services firms that provide financial advice and investment advisory solutions to investors. Through conferences, educational resources, and thought leadership, MMI facilitates peer-to-peer connections, fosters industry knowledge and professionalism, and supports the development of the next generation of industry leadership. MMI member firms are dedicated to helping individual and institutional investors, at every level of assets, plan for and fulfill their financial goals. For more information, visit

Media Contact:  
Kelly Caporale, Money Management Institute,, (646) 868-8514