Customization in managed accounts is evolving from product-level to household-level tax optimization.

At the MMI Annual Conference in Washington, DC, Scott Smith of Cerulli Associates shared with FundFire how firms are rethinking customization. While tax-loss harvesting remains foundational, the focus is shifting toward more holistic strategies like asset location and tax-efficient transitions – helping advisors minimize client tax impact over time.

With the majority of firms prioritizing enhancements to tax optimization capabilities, it’s clear the next phase of innovation is centered on delivering more comprehensive, client-level solutions. Watch the full conversation now.