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Media Mentions: Alts Firms Underestimate the Cost of Wealth Distribution

April 15, 2026

The opportunity in wealth for alternative asset managers is still in its early stages.

At the MMI Annual Conference in Washington, DC, Parker Roy of  AltsXL shared with Fundfire the growing push from institutional alts managers into the wealth channel and the infrastructure required to succeed.

While the market opportunity is significant, many firms are underestimating the complexity of distribution. Success in wealth goes beyond platform access. It requires investment in partnerships, education, and dedicated distribution teams to effectively reach advisors and clients.

As the shift accelerates, building scalable, advisor-focused infrastructure will be critical to capturing growth. Watch the full conversation.