New MMI-Aon Research – Harnessing Generational Differences Across the Financial Planning Process

Advisors believe that they hold regular financial planning conversations with their clients, but less than half of clients (44%) agree.

Surprised? Learn more in the second paper in the new research series from MMI and Aon, Advisory Solutions: Expectations and Experiences, which examines gaps that have emerged between client expectations of advisory solutions and firm delivery.

Our newest paper -- Harnessing Generational Differences Across the Financial Planning Process -- focuses on financial planning, providing insight into how investors and advisors perceive the financial planning process and the frequency of planning discussions. Among other key findings:

  • Younger investors tend to be much less satisfied than investors over age 45 with the planning discussions they do have.
  • High-net-worth investors who have an excellent financial planning experience report visibly higher satisfaction and hold a higher share of wallet with their primary provider than those who do not. Overall satisfaction plummets when the financial planning experience is not perceived as excellent.

DOWNLOAD THE FIRST TWO PAPERS AND THE EXECUTIVE SUMMARY

First Paper: The Significance of Personal Values in Wealth Management
Second Paper: Harnessing Generational Differences Across the Financial Planning Process

Future releases will include:

  • From Innovation to Adoption: Embedding Technology at the Heart of Wealth Management
  • Advisor Success Models: Redefining Client Centricity

Want to learn more?
Hear from Aon on Ways to Improve the Investor Experience
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For a detailed overview of the Advisory Solutions: Expectations and Experiences program, hear from Peter Keuls and David Lo of Aon in this MMI NetMeeting. They review some of the surprising gaps in advisory solutions delivery that our research uncovered and suggest ways for firms to close these gaps

We hope you find this new research valuable. If you have any questions, please contact MMI at (646) 868-8500 or info@mminst.org.