MMI-Cerulli Q4 2021 Advisory Solutions

MMI and Cerulli Associates announce the release of the Q4 2021 edition of Advisory Solutions Quarterly, which provides statistics on the managed accounts industry as of December 31, 2021. 

On the back of a roaring equity market, managed account assets closed out 2021 at an all-time high of $10.7 trillion. Industry assets grew 5.9% during Q4 compared to growth of 2.4% in Q3, although flows were more muted at $177 billion compared to $213 billion in Q3. Rep-as-portfolio manager and unified managed account programs led the way in net new flows, gathering $47.1 billion and $45.6 billion, respectively. 


Slow and Steady Wins the Race: The Movement toward a Consolidated Platform
This edition also examines the challenges facing managed account sponsors as they seek to consolidate their managed account programs to a single platform. The financial expense and pushback from financial advisors are significant headwinds, but the biggest challenge may be the time required to make the transition. While platform consolidation remained a priority for sponsor firms in 2021, portfolio construction and regulatory issues rose to the fore and took higher priority last year.

MMI-Cerulli Advisory Solutions Data Portal Updated
The MMI-Cerulli Advisory Solutions Data portal on Cerulli’s Lodestar platform has also been updated with Q4 2021 data. As a reminder, MMI members that contribute their advisory solutions data to Cerulli on a quarterly basis have access to this online portal. It allows users to take a deeper dive into the MMI-Cerulli dataset – with the ability to sort, filter and export the data for business planning and presentation purposes.

Please reach out if we can be of any help.

  • Accessing the Advisory Solutions Quarterly report – call (646) 868-8500 or email
  • Questions on the report, access to the online portal, or contributing data – email