MMI-Cerulli Q4 2020 Advisory Solutions

MMI and Cerulli Associates announce the release of the Q4 2020 edition of Advisory Solutions Quarterly, which provides statistics on the managed accounts industry as of December 31, 2020. Managed account industry assets surpassed $8 trillion for the first time in history, closing the year at $8.7 trillion. Total industry flows also grew in Q4 2020, increasing 52.1% from Q1 2020 and reaching $159.6 billion, their highest level since 2017.


Making Peace with Advisor Discretion

This edition also examines the topic of advisor discretion, and the ongoing tug-of-war between advisors and home offices. In recent years, managed account sponsor firms have made concerted efforts to help advisors become more effective portfolio managers. From establishing apprenticeship programs for younger advisors, to instating strategic guardrails, to encouraging the use of models, sponsors are coming to terms with many advisors’ steadfast attachment to managing client portfolios.

MMI-Cerulli Advisory Solutions Data Portal Updated

The MMI-Cerulli Advisory Solutions Data portal on Cerulli’s Lodestar platform has also been updated with Q4 2020 data. As a reminder, MMI members that contribute their advisory solutions data to Cerulli on a quarterly basis have access to this online portal. It allows users to take a deeper dive into the MMI-Cerulli dataset – with the ability to sort, filter and export the data for business planning and presentation purposes.

As you navigate this challenging environment, please feel free to reach out if we can be of any help.

  • Accessing the Advisory Solutions Quarterly report – call (646) 868-8500 or email
  • Questions on the report, access to the online portal, or contributing data – email