MMI-Cerulli Q1 2020 Advisory Solutions Data Available

MMI and Cerulli Associates announce the release of the Q1 2020 edition of Advisory Solutions Quarterly, which provides statistics on the managed accounts industry as of March 31, 2020. Assets in managed accounts fell 13% during the quarter to $6.46 trillion, as the onset of the COVID-19 pandemic upended the economy and the markets. AUM gains from 2019 were completely wiped out, driving industry assets to their lowest levels since the end of 2018 ($6.0 trillion).

Download Advisory Solutions Quarterly – Q1 2020

The Impact of COVID-19 – How Are Advisors and Firms Reacting?
The Q1 2020 Advisory Solutions Quarterly tells a stark tale of the pandemic’s effects on the advisory solutions market during the first quarter. To gauge how advisors and firms have reacted since the end of Q1, Cerulli surveyed executives at large managed account sponsors during mid-to-late May on the impact of the crisis on net flows, new product launches, technology spend, and portfolio construction.

Among the key findings:

  • Since the end of Q1 2020, most managed account sponsors have seen net flows remain flat or rebound.
  • In reaction to the market collapse, advisors are moving clients into more conservative asset allocations, rebalancing accounts, and redirecting client assets to cash.
  • A minority of managed account sponsors are deferring new product launches and re-examining the amount of money their firms are spending on technology to support their platforms.

MMI-Cerulli Advisory Solutions Data Portal Updated
The MMI-Cerulli Advisory Solutions Data portal on Cerulli’s Lodestar platform has also been updated with Q1 2020 data. As a reminder, MMI members that contribute their advisory solutions data to Cerulli on a quarterly basis have access to this online portal. It allows users to take a deeper dive into the MMI-Cerulli dataset – with the ability to sort, filter and export the data for business planning and presentation purposes.

As you navigate this challenging environment, please feel free to reach out if we can be of any help.

  • Accessing the Advisory Solutions Quarterly report – call (646) 868-8500 or email
  • Questions on the report, access to the online portal, or contributing data – email