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MMI-Cerulli Q1 2024 Advisory Solutions

July 1, 2024

Managed Account Assets Post 7% Asset Growth in Q1 2024 – MMI-Cerulli Data

The Q1 2024 edition of MMI-Cerulli Advisory Solutions Quarterly, which provides statistics on the managed accounts industry as of March 31, 2024, is available for download. 

Managed account assets grew 7.0% in Q1 2024, reaching $12.3 trillion. All managed account program types increased more than 5% in Q1 2024, with separate account programs (SMAs) and unified managed accounts (UMAs) boosting the overall industry, growing 7.9% and 8.1%, respectively.  Total managed account flows for the quarter increased 15.6% over Q4 2023 to $166.3 billion, with the strongest flows coming from UMAs ($59.0 billion) and rep-as-portfolio-manager (RPM) programs ($40.6 billion). 

Finding the Right Fit: Organizations, Support, and Skills Crucial to Client Acquisition
The report also provides an in-depth analysis of customer preferences when selecting an advisor. Finding the right advisor is a complicated journey for prospective clients. By better understanding the variety of metrics that influence client decisions, advisors can simplify the experience and optimize their efforts and those of their potential clients.

MMI-Cerulli Advisory Solutions Data Portal
The sponsor and manager dashboards on the MMI-Cerulli Advisory Solutions Data portal on Cerulli’s Lodestar platform are updated with Q1 2024 data. As a reminder, MMI members that contribute their advisory solutions data to Cerulli on a quarterly basis have access to this online portal. It allows users to take a deeper dive into the MMI-Cerulli dataset – with the ability to sort, filter and export the data for business planning and presentation purposes.

Please contact:

  • with questions on the report, access to the online portal, or contributing data
  • for assistance accessing the Advisory Solutions Quarterly report