The C-Suite Perspective of Marketing - Expectations and Opportunities

Overview

Sponsored by the MMI Marketing Community.

Featuring the President of a $1.2 trillion asset manager, this webinar will explore how the C-Suite thinks about marketing, the various roles it plays in an organization’s success, and opportunities to shape and drive an organization’s business strategy. 

Tune in for this candid fireside chat with the President of Northern Trust Asset Management, Daniel Gamba and MMI Marketing Community Co-Chair Maureen Bromwell, Chief Marketing Officer at Northern Trust Asset Management.

The webinar will help you glean actionable insights, including:

• How the marketing function has evolved since the pandemic

• C-Suite expectations for marketing and ways they measure its contribution

• How marketers can help build and advance corporate culture

• Areas of opportunities for marketing to lead and engage more effectively

• Necessary skills for marketers who aspire to lead an organization

Don't miss this rare opportunity to learn from a top-level executive on how marketing is viewed at the highest levels of an organization.

The MMI Marketing Community is focused on serving the needs of marketing professionals, with all levels of experience. Its mission is ADVANCE, LEARN & INSPIRE by bringing marketers together and facilitating educational dialogue on the strategic role of marketing.