DOL Fiduciary Rule Forum

May 25, 2016 | New York
The Yale Club

With the benefit of seven weeks to review and analyze the final release, this Forum will allow senior business leaders to engage in deeper discussions with subject matter experts and fellow industry executives. The sessions will be highly interactive, providing attendees the opportunity to gain insights and practical perspective, share best practices, and raise specific questions. 

In-Person seats are SOLD OUT but a live webcast option is also available for this event.

Additional Information


Download Agenda

11:30am – 12:00pm

Luncheon and Opening Remarks

Craig Pfeiffer, President & CEO, Money Management Institute

12:00pm – 1:00pm
Deconstructing the Final Rule
To kick things off, Dan Kleinman and Steve Stone of Morgan Lewis will provide an overview of the final rule and its specific impact on advisory solutions. Topics will include:

  • significant changes in the final rule,
  • its definition of fiduciary,
  • the best interest contract exemption,
  • the impact on model manager arrangements, and
  • the implications for selling managed account programs and mutual funds.

Daniel R. Kleinman, Partner, Morgan, Lewis & Bockius LLP
Steven W. Stone, Partner, Morgan, Lewis & Bockius LLP

1:00pm – 2:00pm
The Industry Response to the DOL Rule
In this session, Thomas Marsh of Deloitte Consulting will provide an overview of how the marketplace is responding to the final DOL rule with a particular emphasis on advisory solutions programs. Topics will include:

  • overall industry preparedness
  • the operational and technology response of both sponsors and distributors
  • client segmentation strategies
  • how “robo” platforms are responding, and
  • the expected impact on fees.

The session will also offer insights into how the disruption caused by the final rule may afford firms with opportunities to attract advisors and capture market share.
Thomas Marsh, Specialist Leader, Investment Management, Deloitte Consulting

2:00pm – 3:00pm
Concurrent Breakout Sessions (choose one of two)

Sponsor Firm Breakout
The final rule compels firms and financial advisors to examine their business models and may likely require significant changes to current operating practices. This breakout session will give sponsor firm representatives an opportunity to focus on and discuss the critical issues involved in implementing and complying with the rule from a platform sponsor perspective:

  • Pricing: What are the implications and anticipated changes to advisory program pricing?
  • Proprietary product: How will the BIC exemption requirements impact the distribution of proprietary products?
  • Manager research: Will the rule change how firms approach the manager research function?
  • Tipping point: Will the rule’s implementation become an impetus for some advisors to transition all of their client relationships – not just their retirement ones – to fee-based accounts?
  • Account format: In the evolution of advisory platforms, will the UMA format become the structure of choice?
  • Robos: Will the use of automated digital advice to service small accounts and plans now be fast tracked?

Facilitator: Daniel Bender, Executive Director, Ernst & Young LLP

Asset Manager Breakout
This session will allow asset manager representatives to discuss the particular hurdles they face in adjusting their business models and strategies to comply with the new rule. Chief among them is working with key distribution partners to both deepen relationships and ensure that their marketing, sales, and compensation practices are aligned to comply with the rule as adopted. Among the topics this session explores:

  • Model managers: Are non-discretionary model managers exempt from the fiduciary definition?
  • Product shift: Will the shift from higher-cost actively managed products to lower-fee passive products be accelerated by the rule’s adoption?
  • Endangered products: Although the rule allows the continued sale of products such as equity-indexed annuities and nontraded REITs, what is the anticipated impact on these products?
  • Share classes: What mix of share classes will clients demand to grow their businesses?
  • Service agreements: What is the likely impact to existing service agreements?
  • Product capabilities: Do managers’ current capabilities align with the likely adjustments distributors will make to their business models?
  • Marketing: Are current practices and materials consistent with the rule’s requirements?

Facilitator: Scott Campion, Partner, Americas Insurance, Oliver Wyman

3:00pm – 3:15pm
Networking & Refreshment Break

3:15pm – 4:15pm
Complying with the Rule: What are the Key Business Implications? 
The final rule took steps to address some of the issues raised by the industry in response to the initial proposal and also offers an extended and phased timeline for implementation. However, significant operational, compliance, and supervisory challenges remain. This panel of senior business leaders will discuss what complying with the final rule means for asset managers, sponsor firms, and financial advisors and how business practices will change in a post-DOL world. They will analyze the rule’s ramifications in terms of operating models, investment guidance and product decisions, compliance, operations, technology, risk and controls, and marketing and sales practices – and offer advice on what firms should be doing now to make strategic decisions, establish a response program, and prioritize implementation efforts. 

Jeff Miller, Managing Director, Head of Advice and Platforms, UBS Wealth Management

Jason Bortz, Attorney, Capital Group
Steven Forss, Vice President, Senior Business Development Officer, Pioneer Investments

Joe Mrak, Chairman & CEO, FolioDynamix

4:15pm – 5:15pm
Lightning Round: Advising the Advisor and Investor

Our final session will start with a report out from the Asset Manager and Sponsor Firm breakout groups – with each sharing key takeaways and primary challenges. Next, three client-facing subject matter experts will offer ten-minute overviews of the advice they are giving to clients, advisors, and investors right now. Finally, Craig Pfeiffer will moderate an open-ended Q&A session, giving you the chance to ask the panelists and your fellow attendees any questions that are still on your mind.
Moderator: Craig Pfeiffer, President & CEO, Money Management Institute
Kris Petersen, President, Product Development and Marketing, think2perform
Jason C. Roberts, CEO, Pension Resource Institute; Partner, Retirement Law Group
Jeff Schwantz, Head of Advisor and Wealth Management Solutions, North America, Morningstar

Closing Remarks

Craig Pfeiffer, President & CEO, Money Management Institute

Registration Fee

Member – In-person -- SOLD OUT

Member – Live webcast -- $495

Non-Member – In-person -- SOLD OUT

Non-Member – Live webcast -- $595

Cancellations: No refunds will be granted for cancellations after 5:00pm ET on Friday, May 13th. Substitutions are permitted. Please notify MMI at (202) 822-4949.
Webcast Participants: Effective Monday, May 23, 2016, there will be a $100 administrative fee assessed for any registrant who transfers his or her in-person registration for the Forum to a webcast registration. No changes will be allowed after 4pm on Tuesday, May 24, 2016
 Please notify MMI at (202) 822-4949

No Press Will Attend


Webcast Details

If you join the Forum as a webcast participant, you will receive log in information approximately 24 hours prior to the start of the Forum. If you do NOT receive the email with instructions, please first check your spam folder and then contact MMI at

Webcast participants are responsible for testing their connection prior to the start of the webcast to ensure that the minimum technology requirements to participate in the webcast are met. System requirements will be included with the log in instructions. Webcast participants are also responsible for joining the webcast at the scheduled start time. MMI will not refund a participant’s registration fee due to the participant’s technical difficulties or failure to attend the Forum webcast at the scheduled time. If the webcast service provider experiences technical issues and the webcast is cancelled, webcast participants will be notified via email and a full refund will be provided. If you encounter technical difficulties when testing your connection prior to the start of the webcast, please contact MMI at

Effective Monday, May 23, 2016, there will be a $100 administrative fee assessed for any registrant who transfers his or her in-person registration for the Forum to a webcast registration. No changes will be allowed after 4pm on Tuesday, May 24, 2016.  Please notify MMI at (202) 822-4949



Attendee Registration:

Nia Edwards -

(202) 822-4949

Speaker Registration:

Laura Payne -

(202) 822-4949

Fees & Billing:

(202) 822-4949

Sponsorship Opportunities:

Linda Pierre -

(202) 236-0935

Webcast Access:

Nia Edwards -

(202) 822-4949